- New study on retail trends: in-store shopping is more popular again
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Has online retail taken further market share from brick-and-mortar retail? How important are different contact points for the purchase decision? And which retailers are currently particularly well known? The new study "Omni-Channel Management 2024" answers these questions with a focus on Germany, Austria and Switzerland. Conclusion of the study by the Institute of Retail Management (IRM-HSG) at the University of St.Gallen: Shops currently have an advantage over digital sales channels. Retailers who offer their goods both online and in-store benefit from the versatility.